MEDIA 
DRAFT
Actions
•	Establish a coalition representing a wide array of stakeholders with an interest in California's electricity market.
•	Have the coalition work with the media to educate opinion leaders and decision makers on:
1.	the events that have led to recent price spikes in California;
2.	the best options available to decision makers to address the problem (short term/long term);
3.	the best means to implement the short term options immediately.

Timing--Immediately

Media Approaches 
•	Editorial board meetings
•	"Advertorials"
•	Direct pitches to reporters

Possible Coalition Partners
•	Consumers	
Retail competitors' specific customers (e.g., University of California, Cal State University, etc.); California Manufacturers' Association; California Retailers Association; California Industrial Users; CLECA; SPURR/REMAC (provide power and gas to the K-12 schools in CA)

•	Generators/Marketers
Independent Energy Producers (IEP); Alliance for Retail Markets (ARM)

•	Environmentalists
Environmental Defense Fund (EDF)

•	Others
Infrastructure providers (e.g., competitive meter providers); CalTax (McNally/Temple contact); California Chamber of Commerce (McNally/Temple contact).

Key Message Points
•	Short term politics lead to long term problems
•	Blackouts are far more expensive than price volatility
•	A return to regulation is a return to the regime that brought us shortages and stranded costs

•	Price caps cause shortages
•	Think of gas lines in the seventies or bread lines in the Soviet Union
•	Price caps discourage investment and drive scarce supplies to other markets
•	Price caps discourage conservation efforts such as DSM

•	The market has been delivering and continues to deliver solutions
•	Response to RFPs in San Diego
•	Retailers have been offering and continue to offer power at fixed prices
•	Risk management examples (i.e., United Illuminating, Champion Paper, People’s Gas)
•	Demand-side management; distributed Generation